Beating the record for attendance, with over 73,000 tickets issued. This is the objective for the 2018 edition of the TTG Travel Experience (https://www.ttgincontri.it/) taking place at the Rimini Fiera, and representing the most important B2B marketplace in Italy.
The numbers speak for themselves: proposals from 2550 companies, 150 destinations featured, 1500 buyers expected from 90 different countries, over 200 events in the programme, and an exhibition space of 1300 square metres full of all the new concepts in the hospitality sector.
The numerous events in the programme are distributed throughout the 8 arenas inside the pavilions, with over 300 speakers who are all renowned players in the international tourism industry.
Among the events most relevant to our Vacanzattiva network (which is present with its staff of tour operators) it is important to mention the founding of the 1st Outdoor Tourism Watchdog: a sector worth 4.9 billion euros in Italy (in the categories of accommodation and related areas) with a growth of 1.3% predicted for 2019.
In 2018, 77% of outdoor hospitality organisations were active online: Tuscany, Veneto and Puglia are the regions with the most outdoor facilities, and are also the most visited.
In general, the summer active holiday offer is concentrated along the Italian coast, to the extent that seaside destinations are chosen by 43.5% of outdoor holidaymakers. However, with 36.7%, cultural cities such as Venice, Rome and Florence also stand out as important providers of accommodation for outdoor holidays in the city. The prediction of visitors for outdoor tourism in 2019 is an average figure of +3%, with Basilicata leading at +5.9%.
Another very interesting aspect linked to experience-tourism is the presentation of the 1st Destination Parks catalogue, which emerged out of a collaboration between Federparchi, Outdoor Travel and Swarovski Optik Italia. This is a sector on the up, according to all the tourist economy indexes.
Regarding this topic, 2019 has been proclaimed the national year of "slow tourism and walking" by the Ministry for Culture, Environment and Tourism (MiBACT).
For protected areas, this involves the significant challenge of contributing to the development of the tourism industry with an aim of environmental sustainability. The rich biodiversity of Italy will be an ever more important consideration for anyone who wants to enjoy its natural beauty while still respecting the place.
More generally, data from the International Tourism Watchdog shows that 51% of the 1.3 billion people who have travelled abroad have come to the old continent, with an upwards trend of +7%. The first semester of 2018 saw a further 6% of growth, dominated by tourists from China (20% of the global total).
Foreign travellers in Italy spent 39 billion euros (+7.7% compared to 2016), while Italians abroad spent over 24 billion euros (+8.9% compared to 2016).
To international buyers, therefore, TTG Travel Experience offers a complete panorama of Destination Italy, along with content that IEG puts together in a programme called "Think Future" which involves all the leaders in "tourism knowhow" at an international level.
Cover image by Italian Exhibition Group