• Our Tour Operator

CRILU' TRAVEL

The Sicilian tour operator is specialized in the island's active holidays, especially for foreign tourists. Discovering the ancient Trinacria, responsably

Fabrizio Lodi

CRILU' TRAVEL
ACTIVE SICILY, FOR FOREIGN TOURISM

For 15 years, the tour operator Crilù Travel has organized walking and cycling experiences in Sicily, typically addressing to foreign tourists who wish to discover the island in terms of nature, culture and above all food and wine.

To tell us the peculiarities of this tour operator specialized in Trinacria outdoor activities is the General Manager, Daniela Giardina.

 

A little bit about your story: when did you start and how did your business has developed?

We got passionate about 'active holiday' immediately after the creation of Crilù Travel. It’s fifteen years that we organize walking and cycling tours, for individuals or groups, our tours are especially aimed at foreigners who love to discover Sicily in terms of nature, culture and above all food and wine.

Our tours include almost the whole of Sicily, highlighting Parks and Reserves and the small towns with their excellence that are a mixture of culture, traditions and memorable experiences. We try our best to make the journey in this land unforgettable for our customers, with wonderful memories that will stay in their hearts forever.

 

You are the standard bearer for responsible tourism, what does it mean exactly?

Responsible Tourism is one of the guiding principles of Crilù Travel. Our clients travel in a responsible way to have a positive impact on people and visited places: we make sure that the “local people” can economically benefit from the arrival of foreign customers. For example, we use a local tour leader, local guides and drivers, we go to eat in local restaurants and we use small hotels owned by local people.

 

You do both outdoor sports activities and wine and food tasting activities, do you have two different kind of audience or these activities have some common features?

Exactly, we do both outdoor sports activities and wine and food tasting activities, we have different audiences but with some common features, especially because also the sportsman, a cyclist or a walker, appreciates our food and wine tastings.

 

What are your "musts", in other words, what are your more successful offers?

The activities related to nature and to specific places: the Montalbano biking and the Egadi Islands Walking are our most successful offers.

ACTIVE SICILY, FOR FOREIGN TOURISM
FIGHTING THE UNREGOLATED ACTIVITIES

From your monitoring center, is active tourism growing in Italy? Do you have any requests from abroad and if so from which countries?

Requests from abroad are sharply increasing. Currently we work a lot with the Northern European countries. 

 

What is Italy missing from a legislative or organizational point of view in order to attract a greater flow of presences in this area?

From an organizational point of view to attract a greater flow of presences in this area we need a greater promotion but also a real fight to unregulated activities that in this area penalize honest tourist operators. 

 

How has the active tourism demand changed since you have started this business?

The demand for active tourism has considerably increased since we started but also the customers are changed: it is not only an 'high level’ customer like many years ago, but the customers are much more various and they look for a precise service.

 

What kind of future developments do you expect or hope for your agency?

We hope that domestic demand will increase as well as the international market, while continuing our participation in trade fairs and tourism’s events in Italy and in Europe.

FIGHTING THE UNREGOLATED ACTIVITIES
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