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B.I.T 2018

The International Tourism Exchange is going to start in Milan, from 11th to 13th of February, with several sector operators, Italians and foreigners. Focus on Leisure and MICE


B.I.T 2018

BIT-Borsa Internazionale del Turismo (International Tourism Exchange) is back at the Fieramilanocity and MiCo (Fiera Milano Congress) from the 11th to 13th of February 2018. The mixed formula is confirmed: open on Sundays for travellers.

The kermess will be presented new sectors such as Leisure and MICE (Meetings, Incentives, Conferences and Exhibitions) - which will see the development of a specific project with the supervision of Advisory Board - and the themes “A Bit of Taste” (food-wine tourism), “Bit4Job” (relation between professional supply and demand), “I Love Wedding” (Destination Wedding and honeymoons) and “Be Tech” (innovative solutions) will be confirmed.

The world of Travel Agencies will also see some news: the Travel Agent Academy, an in-depth study format, divided into 4 sessions lasting one hour, for a maximum of 200 invited Agencies, which will be held during the professional days on Monday 12nd and Tuesday 13rd, to let some free time to visit the Exhibition.

The list of both Italian and foreign institutional exhibitors is very long.

For Italy there will be the northern regions of Veneto and Friuli-Venezia Giulia, particularly interested next year for the centennial of the end of the First World War; and Emilia Romagna, combining the offer sea-wellness-fun in its Riviera with cities such Bologna, Ferrara or Parma.

The centre-southern region of Molise stands out: a microcosm where weather, atmosphere and flavours combine north and south, Adriatic and Apennines, a real find for the next season. For the islands, Sardinia needs to be especially mentioned for its enhancing of cultural and archaeological riches besides its well-known summer destinations.

From Europe, Moldavia is to be highlighted: new eastern destination, where the Slavic soul meets the Latin heritage of the Romanian ethnic.

Two big classic destinations come back: the Maldives, tropical paradise always focusing on more natural and eco-friendly holidays; and the Canaries, not only sun&sea but also excursions in unique landscapes.

There will also be Algeria, ideal alternative for a holiday immersed in the sea and sun, while the room for Jordan, Israel and Tunisia are increasing, and Russia is even doubling its stands, because of its growing tourism thanks to its rich culture and traditions.

Among the historic destinations stand out: Cuba, with its white shores and the charm of Havana; Sri Lanka, suspended above crystal clear sea, Buddhist temples and wild nature; and Turkey, with its unique mix of cultures, religious and archaeological paths, sea and nature.

There are also many destinations that are recently growing. From Latin America there are Guatemala, the new destination for the lovers of Maya and Centre-America, and Argentina, a particular country: from the northern pampas to the icy Patagonia crossing Buenos Aires, the most European city in America.

From Asia, here we have Japan: ideal destination for cultural holidays lovers, with its Shintoist and Buddhist pilgrimages along a series of islands full of charm; and Bangladesh, famous for its festivals and food variety which reflects the cultural and religious diversity.

Particularly, still abroad, the presence of the United States is growing in the 2018 edition. The overseas destination preferred by Italians – with its metropolis and the nature of the great outdoors - has decided to enforce the partnership with BIT 2018 through a project of co-marketing, which will add to the event 100 travel agencies as guests.