50 days before the beginning of the Expo - under the world’s eyes from the 1st of May to the 31st of October - Milan gets ready for the countdown with “eco-friendly” initiatives.
The theme is very “green”: “Feed the Planet, energy for life”. And it is moving record numbers: more than 150 participant countries, zero-cost (compensated by foreign investments), 10 million tickets bought all over the world. The New York Times points out the Lombardy’s capital as the first tourist destination of 2015, Lonely Planet calls it “unmissable” and in the United States, more than 700.000 tickets were sold.
The city is working to be a virtuous example. In this sense, here comes the app for those who want to change their life style and make it more sustainable.
It is called “ObiettivoGreen” and has been thought for iOS and Android systems.
Therefore, it is possible to access, also in mobility, to the maps of the centers and of the “greener” activities in Milan. A “green circuit” made of partner business - from food to mobility, from wellness to furniture - that offer discounts and advantages for those who are part of the network, on the base of collective purchases.
In this app there is also a dynamic map dedicated to the world of mobility, where to find all the services that the city offers to move in a green way, with many suggestions to reach places while reducing one’s own impact on the environment. Electric columns, car and bike sharing points, public transports and green areas to relax in free time.
The municipality calls this app “keys in the hands”, that help to take a more ecofriendly life-style and more wellness choices with the incentive of saving money, together with the idea of a special treatment. After Milan, the aim is that to re-propose the format in other Italian cities as well.
For what concerns eco-friendly movements, numbers of bike-sharing in Milan are reassuring and they open interesting perspectives, also looking to the Expo.
In 2014, the bike sharing service, “BikeMi”, counted more than 2 million rentals, to testify Milan’s love for bicycles. Created in 2009 (when in a year it reached 702.599 users), BikeMi, with the rentals of 2014, had a 244,7% growth from the beginning, with a 26,7% increase compared to 2013.
Sold daily tickets were 42.809 (21.1% growth compared to 2013), weekly ones were 8394 (+29,7%) and annual 28.878 (+22,8%).
One curiosity: the day that counted more users was the 16th of September. 24 hours before the beginning of the fashion week, people from Milan and tourist used the service 13.129 times.
Thanks to these numbers, the Municipality decided to strengthen the service for the Expo: bikes (3.600 at the moment) and rental points (202) will be increased and, before May, 1000 Electric pedal assisted cycles will arrive.
Milan Expo goes fast and far… on two wheels as well.